The evolution of technology is making things more accessible and more convenient for people. Texila American University & its group have been instrumental in innovations in the field of education. The group has been conducting e-way conferences since 2014 to benefit the learners. Texila e-Conference, the conference wing of the Texila group, aspires the research scholars to participate, publish articles, and upskill themselves. Texila e-Conference has been hosting online conferences in the fields of academics and marketing since day one. So far, over 15000+ attendees and 308 keynote speakers have attended. Our approach has always been unique leading us to organize the 11 semi-virtual conference in both academic and digital marketing realms.